A recent research survey commissioned by Bask (a leading provider of tech services, advice and resources for seniors) found that 90% of seniors see personal relationships as important in maintaining a rich and long life – but 82% wouldn’t try online dating because of online security and privacy concerns. Further, many seniors don’t know how to effectively use technology to reach out to the ones they love.
The survey further found that:
- 90% think having a companion helps people live longer, and 86% think having a companion helps people to age in place (stay in home) longer
- That said, 82% would not use online dating because of online privacy/security concerns
- 49% would consider a video call from a loved one a romantic or loving gesture, yet 63% do not know how to make a video call
- 31% would swap their Valentine’s Day dinner plans for a tech related product
Jim Dunn, Bask CEO, explains, “Personal connections are on everyone’s minds in February. At Bask, we’re looking at how seniors use technology to create and nurture these connections. Our survey confirmed a growing trend we’d already noticed. Seniors want to take part in the digital world, but if they lack the know-how, they feel wary of new technology. A person’s level of skill or confidence shouldn’t stop them from taking advantage of all that technology has to offer, including online dating and networking. Our research affirms that seniors are open to using technology to forge deep, personal connections. So, our goal is to provide members with the simple, patient tech support they need to make a FaceTime call, write an email, or send text messages. Just call us the digital Cupid!”
Bask makes it easy this Valentine’s Day to help seniors connect with old – and potentially new – loved ones. Bask is focused on delivering ‘people support’ by offering its members a connection to friendly experts who are on call to help in a language and tone that puts them at ease and helps solve their digital and technology questions regardless of how long it takes.
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