When you are marketing your business, you have a few options to choose from. In 2021, more business owners are opting for social media marketing as it is free to use and most people understand the basic functions of social media. However, email marketing is still one of the most effective ways to market your business – but how do you set up an email campaign if you never have before?
In this guide, we are going to offer some tips to help you get started on your first email campaign. Read on to hear what those are.
Why Create An Email Campaign?
If you have never created an email marketing campaign before then you might not be convinced of how effective these can be. However, if you have an existing mailing list of customers who have purchased your products before, you could save a lot of money by using an email marketing strategy. With an email marketing campaign, you can get your message directly to your customers in their inbox and this makes it one of the most effective forms of digital marketing.
Create a Plan
The first thing that you should do when you are setting up your first email campaign is to create a plan. Without a plan, it can be easy to make the project last longer than it needs to. Additionally, without a plan, you might not know who you want to send the emails to, and you can end up spending more than you budgeted for. When creating your plan, make sure to include a small budget as you’ll need to pay for the time spent creating the campaigns and the marketing service that you are using. Create a short plan that outlines your goals for the campaign and how you are going to execute them.
Don’t Ignore Email Services
If you have never set up an email marketing campaign before, you might be tempted to use your existing email client to get started. However, this can be a mistake as you won’t have the right tools at your disposal. Additionally, your campaign can look unprofessional when you use a standard email client. For this reason, we recommend that you use the right email marketing service that will allow you to use templates and analyse everything once it is over. This way, your first email campaign will be a success.
Segment Your Audience
Another top tip that we have for you is to make sure that you are segmenting your audience before you send that email. The last thing you want to do is to spend hours creating a campaign only to send it on to the wrong people. If an email isn’t meant for a specific kind of customer, they will notice and probably won’t even bother opening it. If you are using the right email marketing service, you can easily segment your audience and pull this off properly.
Be As Personal As Possible
If you really want your first campaign to be a hit, you need to make sure that you are creating emails that are as personal as possible. For example, if you can set the emails up to include the name of the recipient, you can show that you know who they are. It is really is as simple as that! There are, of course, other ways to pull of personalisation but they can be a bit more complicated. For example, you could include some information on products that they have looked at in the past or even purchased before. With personalisation, you can show that you care about your customers and they’ll be more likely to click any links in there.
Don’t Focus On Promotions
Finally, you should make sure that you are not solely focusing your emails on your new promotions. Yes, you will want to include these as they might be the main aim of the campaign but if you make it overly promotional, it isn’t always going to have the desired effect. Your content should be engaging and interesting to the recipients. Include promotions where you can but try to vary the content so that your customers don’t get sick of hearing about your latest sale!
Try These Tips
Anyone can set up an email marketing campaign so make sure to consider this kind of marketing for your business in 2021. There are lots of great tools out there that you can use to create effective campaigns and measure their success. Each time you create a new campaign, you can improve on the previous one! Make sure to take on board all of the tips that we have given you in this article and you should be able to pull it off.