Essential Video Marketing Rules For Real Estate Agents

Updated on August 18, 2023

To build a successful business, you must first understand how to succeed with digital marketing. Successful digital marketing creates a valuable and content-rich user experience that connects with the audience. The more they connect with your content, the higher your chances of converting them into customers. 

The tools used in this process vary depending on what platform you are trying to use while maintaining results. However, one tool gaining traction in recent years is real estate video editor tool. It allows for deeper engagement and interaction between the brand and its customers, resulting in a superb customer experience at an affordable cost for real estate agents faced with recessionary markets.

We are all familiar with the importance of video marketing. Videos can increase your website traffic, improve your SEO and make it easier for potential customers to find you online. If you’re a real estate agent that needs some help to get started on video marketing for your business, take a look at these tips.

Real Estate Video Marketing Rules 

1) Put Your Video On Your Website: 

It starts with a good landing page with clear, concise information about your services. Then, on that page, please provide a link that redirects visitors to your home page, where the video is embedded, and modify it with the Real Estate Video Editor. This will allow visitors who want more information about your services and properties to get it quickly from one central spot on the website.

2. Know Your Market:

Every local market is unique, so every video you make should be excellent for your area. Make sure you take time to do your research and understand your demographics before recording videos for your property listings. A popular video in one market may not be popular in another, so find out what makes people in your area tick before recording videos for real estate listings.

3. Make a Simple Intro Video:

Make a simple video to introduce yourself and your brand. In the beginning, don’t focus on showing off your excellent production skills or try to include everything you can think of in the video. Instead, make one short and simple that features you welcoming your audience and letting them know a little about yourself. It doesn’t have to be fancy; use a smartphone or camera for a quick intro sequence.

4. Introduce Your Brand and Products:

The best way to get people excited about two things you want them to buy is to show them how you will make their lives easier by focusing on what they are buying. The first few minutes of a video should solely focus on your brand and your services. If you have other products that would help your audience, include them in a segment as an appendix at the end of the video.

Create videos that understand the buyer’s journey

Your video should be valuable in helping your potential customers know what they need without asking many questions. The key is to create videos that cater to the needs of your audience and tell them what they want and need to know. Once you’ve done that, you can show them how you can help them achieve their goals.

a) Evaluation:

When your audience is considering what options they have for their next purchase, you want to give them more information about why they should consider your services over the options out there. If you’re an agent with many listings, show them that income property is the best option for them and explain why you think it’s the best option.

b) Decision:

Once they’ve decided to go ahead with their purchase, they need the help of a specialist like you to help them decide on what type of property they should buy. Please make sure you tell them everything they need to know about the style they should buy.

c) Conversion:

The final step is to show them how to convert their decision into an actual transaction. Show them what they need to do and when to do it before the closing date. Make sure your videos are geared toward this specific goal, and you can expect a higher conversion rate.

d) Action:

Once they’ve decided and are ready to act on it, it’s essential to let them know that you are here for them. Let them know that you will be there every step, whether marketing their property or helping them find a buyer. You can maintain contact with your customers through social media and use email marketing as a selling point. But, make sure your videos allow people to see that you’re a real estate agent first and foremost, not just someone that helps people sell their homes.

Don’t cut corners when it comes to quality

Your videos need to be as high-quality as possible if you want them to compete with other real estate agents. You may have to spend some money upfront on a good camera, but it’s better than trying to make a video with a low-quality camera or phone.

Invest in good filming equipment

One of the most important things about creating good real estate videos is the location. If your background is not attractive, your audience will lose interest quickly. Also, utilize Real Estate Video Editor to customize your video to make it more appealing to viewers. Make sure you invest in quality cameras and other equipment so you can create exciting videos and high quality from every angle of your property.

For high-quality marketing films, follow these recommended practices

a) Illumination:

If you are using natural light, make sure that it’s not too intense or too low. Bright light makes for a stressful environment for your subject, and it may feel like a professional is only slightly interested in the property you are showing them.

b) Depth of Field:

Your camera needs to be focused on your subject from a distance of about 12 inches away but still be able to capture quality shots within the space. Try different locations to see what captures the attention of your audience.

c) Audio:

If you want to create a high-quality video that engages your audience, then make sure that your Audio is clear, audible, and understandable by anyone in the room.

d) Lighting:

Remember that natural light is best when using a camera to record videos for property listings. Bright artificial light can cause your subject’s skin and hair to show up pale and sickly white. If you are recording indoors, it’s essential that the room isn’t too bright because it could make your subject look ghostly. 

Using Drones to Capture Aerial Video

Drones are an excellent way to capture aerial footage, but it’s important not to lose sight that the drone is not a camera. It can get you a good shot, but you need to hire a professional to do it for the best video quality. There are many ways to make the footage from a drone more attractive and appealing, but if you can’t get someone to fly it for you, don’t worry about getting one and hire a pro to do it for you.


You only get one chance to make an excellent first impression, so you need to ensure that your videos are engaging enough so people will want to watch them. However, please do not spend too much time making them eye-catching. Instead, put the majority of your effort into creating something simple yet effective at helping potential buyers find out more about the available properties and help them decide which ones they should buy. 

While quality is essential, please don’t spend too much time on it because you can always try making more videos for people to view and give feedback. If there is something you think the real estate community can gain from your videos, then make sure to build a following so that you will be able to use it to help promote your business.

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