If you have decided to put your home up on the market, you’ve probably looked into home staging at one point or another. For those who are unaware of what home staging is, it is where a home seller intentionally prepares both the interior and exteriors of your home in order to make it look as impressive as possible, in a bid to attract and tickle the fancy of potential buyers. The aim of the game is to get an offer that is as high as possible, and the quality of your home staging is often the determining factor for the price you fetch. In this article, we will look at everything you should know about home staging, so read on to find out more.
1. Know Your Targeted Buyer
The most important step when it comes to home staging is knowing who you are trying to sell your home to. What kind of people and what socioeconomic backgrounds are you looking to sell your home to? Experts in home staging in Melbourne say that knowing your buyer is one of the most important factors to home staging, as you will be able to portray your home appropriately when you know what potential buyers are looking for.
Is your home in an area that attracts urban yuppies, or in a neighbourhood that is known to be a home to family units? Lifestyle is front and center when it comes to home staging – you will want to prepare your home to look in accordance with exactly what your targeted buyer is looking for. For example, if you are trying to sell to a family with children, you might want to stage one room to be a children’s room, or even set up a playground in the backyard.
2. Get The Cleaners In
No one is going to give a second thought to your home if it is dirty, looks too well lived in and just generally doesn’t look in pristine condition. Unless you want to spend days on end cleaning the house from top to bottom, we highly suggest hiring a professional team of house cleaners to do the job for you.
Cleaners will have your home looking brand spanking new, sparkly and ready for anyone to waltz in and be wowed. Think gleaming windows, polished wood and impressively white grout between tiles. Chances are you probably don’t have the tools and resources to do this yourself the way professional cleaners do, so we highly recommend enlisting the help of the experts. You’ll thank yourself for doing so!
3. Clear The Clutter
Cleaning is one thing, and clearing the clutter is another. Is your home essentially a giant store room? If your answer is yes, then it’s time to start decluttering. One of the least appealing things when someone looks at a home is clutter – a house free of it just looks so much better, and will significantly increase the appeal of your home to potential buyers.
Host a garage sale, give things away to friends and family or temporary keep them out of your home in a self storage unit until you have the time to sort your items out. Whatever the case, keep the clutter out of the home and away from the eyes of potential buyers. It’s time to go full Marie Kondo on this!
4. Use Your Spare Rooms To Your Benefit
If you have empty spare rooms, or ones that you are currently using for storage, it’s time to fully utilise these rooms to their maximum potential. Why not turn one of the rooms into a nursery, or perhaps even a study if you’re trying to appeal to young professionals? Whatever the case, never leave a room empty or as it is. Try to get into the psychology of your potential buyer – what would they look for in a home? What kind of a space would complement their lifestyle? You’ll be surprised at how much of a difference having a designated study, entertainment room or children’s room will make.
5. Don’t Forget To Focus On The Exteriors
Home staging doesn’t stop inside the home. You will want to focus on the exteriors of your home too, from the backyard, to the front porch to the curb appeal. Why not get the gardener in to tend to the plants, plant new ones or just generally spruce your outdoor areas up? No one wants to see dead and dried out plants, so ensure that you have healthy looking flowers, plants and shrubbery surrounding your home. You could even fit your backyard with some outdoor furniture to appeal to those who enjoy outdoor entertaining. Keep the grass trimmed, windows shiny and repaint the porch if necessary, it’ll make a world of difference.
6. Get Your Furniture Looking Brand New
Chances are, as a buyer, you’d be put off by a sofa that is stained, discoloured or one that just generally looks a little too worn out. Whilst you don’t have to go out and purchase a whole new sofa, it is advisable to purchase new cushion covers, cushions and maybe a throw to really spruce up the living room. Similarly, purchase new pillows and bed sheets for the bedroom, new tea towels for the kitchen and replace anything in the home that is starting to look slightly grim.
We hope that this article has given you some invaluable knowledge when it comes to home staging. With careful planning, you’ll be getting offers left right and center in no time.