Today, many Americans use social media to connect with their friends for online shopping and brand searches. Many read customer perspectives on products and services before they opt-in for it. It is a forum that allows businesses to promote theirbrand offerings to the customers at large and also join hands with social influencers. Hence, it has become mandatory for small and start-up business firms to count on social media’s power. They must open their business profile and initiate a conversation with their target customers to establish a connection.
Social media tips to follow
Not everyone is aware of how to interact on social media platforms— Eric Dalius shares smart ways to take your social media business communication to the next level.
Know what you want
It is necessary to identify what you want from your social media channel. Do you want to create a close rapport with your customers? Or do you want to appear polite, respond to your customers, and mostly share your brand updates? Or do you want the best of both worlds? Once you decide this, you will be able to develop a social media networking policy customized to your requirements.
Decide on social media platforms
You must decide on the social media platforms that you want to use. According to Eric J Dalius, it is unnecessary to create a business account on all the social media channels. You can best choose a combination of two to three social media channels, such as Instagram, Twitter, and Facebook, and carry on your social media activities. You must choose a small mix and stay relevant and consistent in your communication.
There is no need to post every day. When you are trying to fine-tune your social media strategy, you must be consistent and regular. You need to arrive at a delicate balance between quality and quality. You need to create exciting and informative posts that your audience would love to watch and get benefited from as well. For this, you need to create a frequency at which you can post quality content and sustain it. It’s not a good idea to keep your audience waiting for content or any business update.
Images and videos
When you are posting on social media, you must make the most of images and videos. Both image and video content gets consumed readily by the social media audience. However, while creating both, you need to use high-end pictures and videos as well. You should also use relevant content with the videos and captions with every image. EJ Dalius says it is essential to ensure that the videos are explicit, and the photos are not over-edited. You can use daily scenes from your business or share an interview with a senior manager through your picture and video posts.
These are some of the tried and tested tactics for social media networking and marketing for small businesses. Engaging in all the tactics will ensure the best outcomes to gain organic traffic and better brand awareness.