If you’ve been using online slots, you’ll probably have accumulated a few games you like going back to. Everyone has their favourites, and whether it’s the in-game play, the graphics, the RTP rating, or the generous number of free spins you’re offered, you keep going back for more.
But how many gamblers actually focus on the slot developer instead of the slot game? Are gamblers loyal to a particular producer even if the games don’t quite make the grade? How many gamblers even care who makes the content if the game itself is good enough?
To answer these questions, we have to break the gambling experience down into each separate part.
Online casino software development is a very big business. The market is expected to reach $160 billion by 2026, so it comes as no surprise that so many new developers are entering the industry so frequently with their own content. Everyone wants a slice of the pie.
These developers supply their games to online casino sites without being too choosy. The more casinos that use their software, the more money they make. To better showcase their content, each software developer will offer as wide a range of games as possible, covering slots games, baccarat, blackjack or poker.
The online casinos
Further along the chain are the online casino sites. They need to offer the best games they possibly can to their customers in order to get as many users signing up as possible. To do this, they need to sign contracts with the best software developers.
Although some online sites will only use content from one particular developer, most sites offer games from a wide range of software producers.
We can begin to see that the developers and the casinos aren’t too fussy when it comes to getting their products out there. It’s beneficial for both parties to use as wide a range of consumers as possible, because consumers mean money in the bank.
The players are at the end of the line, but are the most important part of it. If they turn the revenue tap off, every other part of the chain suffers. This is why slot developers have to make themselves important to players.
Extensive research goes into what games are played most, and why, in order to tap into the success. If players are giving feedback that they like Microgaming slots games because of the RTP percentages, or Yggdrasil slots games because of the bonus features, these two producers will use the information to evolve and streamline their content to make it more popular.
As a result, players will then go back to the same games on the casino sites as they trust certain developers.
And it’s all about trust. In an industry that is likely to make technological and financial leaps and bounds over the coming years, players need to trust the developer is evolving too. Does this developer move with the times? Do they use new technology to make the games more engaging and entertaining? Can they incorporate Virtual Reality?
Although there’s a space for nostalgia, it makes no sense to use a slot developer who is still stuck in the 1990s. The online gambling industry is changing, and gamblers, as consumers, will drive the change.