Baby Boomers Prefer American Made..But Where to Buy?

As one of over 100 million baby boomers,Marvin Weinberger, CEO/Founder, in Philadelphia, PA is part of the largest age demographic in the US. Today’s boomers represent 45% of the US population and hold two thirds of the nation’s wealth.  That means baby boomers have the power to dramatically influence entire markets in the greatest nation in the world. Marvin founded to make it easier for baby boomers to shop their values and make a difference. Senior Outlook Today recently chatted with Marvin to discuss the boomer market as well as

SOT: What made you decide that baby boomers would respond well to an ecommerce store?

Marvin: 66% of us shop online and are active internet users.  Guess who is the the fastest-growing Facebook demographic?  That’s right… 55+ year old women.  We actually spend more time shopping online than the 16-34 age group!  What I discovered, however, is that only 20% of us feel websites are made for us.  What’s more, we’ve found it consistently difficult to find quality, American-made products.  So we either miss out, or settle for foreign goods.  I set out to change that by building  We spent $500,000 to build a superstore with over 1.5 million American products.  The next largest store only has a few thousand products.  That makes 2014 the first time in history that we can easily find and buy American with every purchase.

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10 Tips to Manage Psoriasis and Eczema this Winter

A shocking number of Americans have psoriasis and eczema-39 million adults and children-which is more than four times the population of New York City, the largest city in the US.  According to dermatology specialists Dr. Joshua Fox and Dr. Robert Levine with Advanced Dermatology, PC, the seasonal change to cold, dry air creates difficulties for people dealing with these chronic skin disorders.

“It is important to manage symptoms,” says Dr. Fox, who has served on the board of the National Psoriasis Foundation. “Psoriasis and eczema can be painful. They can make everyday actions uncomfortable for adults and children, men and women, and they carry a stigma that can lead to a loss of self-esteem, depression, and other health complications.”


Psoriasis appears on the skin as red or white, scaly patches that often itch and bleed.  The patches can also look scaly or silvery in color.  Nails can become yellow, ridged and separate from the nail bed.  Up to 30 percent of people with the disease develop psoriatic arthritis, and recent studies indicate that patients with moderate to severe disease are also at increased risk for other associated health conditions, including heart disease, heart attack, diabetes, high blood pressure, obesity, depression and hypertension.

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Healthy Cleaning Solutions

clean homeClean house is every housewife’s dream, but there is nothing more important than your health and safety. Unfortunately, there are many products on the market, various multi purpose cleaners, different powders and dish washers, which can significantly undermine your health and the health of your family. Those dangerous chemicals are very strong and some of their ingredients are incredibly hard to rinse from the surfaces, in spite of the effort you put in it. If you understand chemistry just a little bit, you will be able to make your own recipes for homemade detergents based on natural ingredients. So, what can you use in order to protect your family from these harmful chemicals and what to use instead of popular products which can be found on the market at the moment?

Baking soda

To begin with, this is a mineral. The PH value of baking soda is around 8.1 which is close enough to neutrality (7 is PH neutral), so we talk about slightly alkalinity. According to this, it helps in neutralizing acid-based substances which can cause odors in water or air. Baking soda will surely help you to eliminate unpleasant smells of many chemicals. You can use it for your laundry, as an air refresher, carpet cleaner, even for unclogging your drains.

Washing soda

Sodium carbonate generally known as washing soda is much stronger alkaline than the baking soda (its PH is around 11). It’s much safer for using and more effective than most of widely spread products for cleaning which you can find in supermarket. However, it doesn’t mean that you can use it without protecting gloves. Washing soda is the most effective fighting grease or oils, it cleans lipstick marks and also neutralizes all kinds of odours.

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4 Timeless Hobbies for the Modern Retiree

shutterstock_203344471The baby boomer about to retire has seen it all: The Vietnam War, Woodstock and the end of the selective service draft. The Summer of Lovers turned business executives have spent the majority of their lives focused on work and raising families, but as boomers approach the golden age of 65, it is time to for them to enjoy some well-deserved free time.

So, baby boomers, what will you do with that time? The more than 77 million Americans born between 1946 and 1964 are not the retirees of the past. Baby boomers are more active and deeply influenced by the trends of their youths, so a mundane activity like stamp collecting is not going to satisfy. Here is a shortlist of fun hobbies to venture into as you reclaim your “me time” in retirement.

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7 Step Strategic Spending Plan for the New Year

With many Americans still waiting for pay raises after years of flat wages, people need to learn to do more with the money they have. The key to building wealth in this environment is to save more and spend less, but doing that requires making a plan and sticking with it, according to New York Times Bestselling Author Pamela Yellen.

“Setting financial goals is the first step toward getting the financial peace of mind you want and deserve,” Pamela says. “The second crucial step is your personal Strategic Spending Plan.”

A Strategic Spending Plan is not the same as a restrictive budget. It’s a living, organic strategy that helps you know where your money is going and make adjustments as appropriate – one that encourages new habits and ways of thinking about the big picture of your life, Pamela explains.

“An effective spending plan understands that how you feel about what you spend – your emotional satisfaction – is every bit as important as the dollars,” she says. “Your success with a spending plan is gauged by how well you move toward your goals and by the satisfaction you feel with how you spend your money.”

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The Top Three Reasons Why Learning a New Language Can Change Your Life

By Thomas Holl

Everyone knows that learning a new language is good for the brain. That’s why in Canada and many European countries, foreign language learning starts in grammar school and continues on through high school and college. Most people think that only the young can reap the benefits of language learning, but I’ll let you in on a secret — even if you’re not in your teens or twenties, learning a new language in retirement offers exponential benefits and can change your life, for the better. In addition to increased job and dating prospects, learning a new language provides less superficial, unexpected benefits like promoting memory, improving multitasking, increasing attention, preventing dementia and more.

Babbel, a leading mobile language learning tool for 14 different languages with 25 million downloads, has gained tremendous traction with senior language learners. After working with and surveying thousands of senior language learners, the company has been able to gain insights into the top motivators and benefits of language learning later in life. Below are the top three benefits, cited by both the senior and scientific community.

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5 Ways to Increase Your Tax-Free Income

wedding photographyBy Bill Demaree

When considering the things to keep in mind when trying to increase your tax-free income from a senior perspective, there are several options to examine.

1. Roth IRA – This is a great first option, you don’t get the tax deduction going in, but you pull it out tax-free later on which is the opposite of a traditional IRA. More often than not, when you are preparing to retire you are in a higher tax bracket than you were when you first started your IRA so it would make the most sense to get taxed when you start off rather than on the back end. 

Many seniors put off their requirement of distribution because they have enough funds available, so they really don’t need the income. In that situation, it’s ideal to convert an existing IRA to a Roth.

2. The Roth conversion. This takes the existing IRA and puts it into a Roth. You certainly wouldn’t want to convert the whole amount. For instance, if you have a half million dollars in a traditional IRA and converted all of that, it would put you in a 40% tax bracket, that could be a big hit. I also want to mention that if this is the path you take you will need to have funds outside your IRA to pay the taxes on that withdrawal.

I always refer to seniors as in the “preservation and distribution” phase of financial planning. They’ve already accumulated most of what they’re going to accumulate. So, they have to be very careful with the funds they are now working with. Since my clients aren’t in the accumulation age group I work diligently at the preservation stage. My clients don’t need that volatility. They can’t afford to take losses like in ’08, or in ’01-’02.

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