By Brad Deutser (originally featured in NYdailynews.com)
From ring to ring, you have entertained. From generation to generation, you have brought families together. You have invited us in to witness and be a part of the Greatest Show on Earth.
But, you have also become one of America’s great tragedies. After nearly a century and a half in business, doing what you do best, you will vacate your place in the entertainment space. There will be other circuses. But, there will never be another Ringling Bros and Barnum & Bailey Circus. You have never wavered from your roots – your history, your way of working and promoting, and your way of entertaining. Until, recently. Pressures to change practices. Pressures to change acts. Pressures to conform to current ways.
Most people are unaware of the extent you cared for animals. Most are unaware of the brilliant business model to get people in the door to experience the circus and buy memorabilia and merchandise. Most are unaware that Ringling Bros. was the entry point for so many to begin their careers in show business. It was a gateway for many around the world to explore, to share culture, and to provide smiles. It was so much to so many. [Read more…]