As one of over 100 million baby boomers,Marvin Weinberger, CEO/Founder, AmericanCertified.com in Philadelphia, PA is part of the largest age demographic in the US. Today’s boomers represent 45% of the US population and hold two thirds of the nation’s wealth. That means baby boomers have the power to dramatically influence entire markets in the greatest nation in the world. Marvin founded AmericanCertified.com to make it easier for baby boomers to shop their values and make a difference. Senior Outlook Today recently chatted with Marvin to discuss the boomer market as well as AmericanCertified.com.
SOT: What made you decide that baby boomers would respond well to an ecommerce store?
Marvin: 66% of us shop online and are active internet users. Guess who is the the fastest-growing Facebook demographic? That’s right… 55+ year old women. We actually spend more time shopping online than the 16-34 age group! What I discovered, however, is that only 20% of us feel websites are made for us. What’s more, we’ve found it consistently difficult to find quality, American-made products. So we either miss out, or settle for foreign goods. I set out to change that by building AmericanCertified.com. We spent $500,000 to build a superstore with over 1.5 million American products. The next largest store only has a few thousand products. That makes 2014 the first time in history that we can easily find and buy American with every purchase.